About us......
Since opening in August 2003, Puremischief lingerie has established itself in the vibrant shopping center of Lytham. Puremischief is just off the piazza amongst the cosmopolitan restaurants in Henry Street. A little more discreet than the main street but not too far off the beaten track.
Puremischief is the Fylde coast's premier, independent lingerie store with the largest selection of Lingerie, Swimwear and Nightwear.
In recognition of the excellent customer service we offer at Puremischief we have twice been finalists in the National Best Shops Awards.
"With over 20 years experience in the lingerie retail business I am still excited by the product and get a real buzz from helping my customers feel and look great."
"I look forward to meeting you when you visit Puremischief" Gwyneth Tooke
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